Real Estate Photography Template
In SendScope under Photography, as Real Estate Photography
Property photography is not bought on image quality. It is bought on turnaround, because an agent who has photographs back on Tuesday can list on Wednesday, and a property sitting unlisted is costing somebody money.
So the figure that matters in these packages is the delivery time, and it is given in hours rather than weeks. The three tiers escalate the marketing assets rather than the craft: a standard listing, a premium one with twilight and aerials, and a full suite with a tour and a video.
This one is paid in full on approval, which is the right shape for a trade where the same agent books you forty times a year. Arrange it so money never becomes a conversation and the repeat work looks after itself, booking by booking, with nothing left outstanding between you.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Standard Listing
Interior + exterior
A$200
1-2 days
- 15-20 HDR photos
- Interior & exterior
- Basic editing
- MLS-ready files
- 24-hour delivery
Premium Listing
Photos + extras
A$500
2-3 days
- 25-30 HDR photos
- Twilight exterior
- Drone aerials
- Virtual tour
- Floor plan
- Social media sizes
Luxury Property
Full marketing suite
A$1,000
3-5 days
- 40+ HDR photos
- Twilight shots
- Drone photos & video
- 3D virtual tour
- Floor plan
- Property video
- Brochure photos
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Paid in full on approval
This template asks for the whole amount when the client approves, which is how advisory and ongoing work is usually sold. The payment happens on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the booking you approve on this page.
- The booking. The deposit shown on this page holds your date and is not refunded if you cancel, because the date is then held for you and turned away from others.
- Payment. The balance is paid before the edited images are delivered.
- What you receive. The hours of coverage and the number of edited images are those described above. Images are edited in my own style. Unedited or RAW files are not included.
- Use of the images. You may use the delivered images for the purpose described above. Commercial use beyond that, including advertising, is quoted separately. I keep copyright and the right to show the work in my portfolio, and will not do so if you ask me in writing not to.
- If plans change. Tell me as early as you can. A date can be moved once, subject to availability, and the deposit moves with it.
- If I cannot attend. If illness or an emergency prevents me attending, I will arrange a replacement photographer where I can, and if that is not possible everything you have paid is refunded.
- On the day. Safe access to the location and the time listed above are needed for the coverage quoted.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- Your turnaround, which is the thing agents genuinely choose between
- Whether drone work needs a licence where you operate, and who holds it
- What happens when a property is not ready or is still occupied on the day
- Whether you offer a volume rate, which this template deliberately does not
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