Marketing proposal templates

Marketing retainers get cancelled for one of two reasons: nothing happened, or nobody could tell whether it had.

Both are scope problems rather than performance problems, and both are fixed by counting the work. Every template here counts what arrives each month, the posts, the links, the reports, so a client can see the difference between the packages without understanding the underlying work. The terms say plainly that no ranking, reach or return is promised, which is a sentence worth having accepted in writing rather than explained in month four.

20 templates below, each shown in full with its packages and its deposit, from A$300 to A$5,000. Every figure is a starting point you edit before you send it.

Use any of these free

The shelf

Every marketing template

The scope is the wording the template arrives with. The packages are what your client chooses between.

Design and launch an affiliate or referral program for your business.
Basic Program
A$1,000 · 1 week
Platform selection, Commission structure, Affiliate portal setup and 3 more
Full Program
A$3,000 · 3-4 weeks
Strategy & structure, Platform setup, Custom dashboard and 5 more
See it as your client does

Brand Messaging & Positioning

paid in full on approval
Define your brand voice, messaging framework, and market positioning.
Messaging Guide
A$1,500 · 1-2 weeks
Brand audit, Target audience personas, Value propositions and 3 more
Full Positioning
A$3,500 · 3-4 weeks
Market research, Competitive analysis, Brand positioning statement and 5 more
See it as your client does

Competitor Analysis

paid in full on approval
In-depth competitive analysis covering positioning, marketing, pricing, and opportunities.
Quick Analysis
A$500 · 3-5 days
3 competitor profiles, Positioning comparison, Pricing analysis and 2 more
Deep Dive
A$1,500 · 2 weeks
5-8 competitor profiles, Marketing channel analysis, Content strategy review and 5 more
See it as your client does

Content Marketing Strategy

paid in full on approval
Develop a content strategy including editorial calendar, topic clusters, and distribution plan.
Strategy Document
A$1,000 · 1 week
Audience analysis, Content audit, Topic clusters and 3 more
Strategy + Execution
A$3,000 · 1 month
Full content strategy, 8 blog posts, Social media plan and 3 more
See it as your client does

Conversion Rate Optimization

paid in full on approval
Analyze and optimize website conversion rates through testing and UX improvements.
CRO Audit
A$800 · 1 week
Heatmap analysis, User flow review, A/B test plan and 2 more
Full CRO Program
A$3,000 · 2 months
Comprehensive audit, 3 A/B tests, Landing page optimization and 4 more
See it as your client does

Email Marketing Setup

50% on approval
Email marketing platform setup with automation sequences and templates.
Platform Setup
A$500 · 3-5 days
Platform selection & setup, List import, 1 email template and 2 more
Full System
A$1,500 · 2 weeks
Platform setup, List segmentation, 5 email templates and 5 more
Advanced Automation
A$3,500 · 4 weeks
Complete setup, Advanced segmentation, 10+ templates and 5 more
See it as your client does

Google Ads Management

paid in full on approval
Google Ads campaign setup, management, and optimization for lead generation or sales.
Setup Only
A$500 · 3-5 days
Account setup, Keyword research, Ad copy writing and 3 more
Monthly Management
A$1,500 · Monthly
Campaign management, A/B testing, Bid optimization and 3 more
Full PPC Service
A$3,000 · Monthly
Search + Display + Shopping, Remarketing campaigns, Landing page optimization and 4 more
See it as your client does
Plan and execute an influencer marketing campaign on Instagram, TikTok, or YouTube.
Micro Campaign
A$1,500 · 3-4 weeks
Influencer identification, Outreach & negotiation, Brief creation and 2 more
Full Campaign
A$4,000 · 6-8 weeks
Strategy development, Influencer vetting, Contract management and 4 more
See it as your client does

LinkedIn Marketing

paid in full on approval
LinkedIn content strategy, profile optimization, and lead generation.
Profile Optimization
A$300 · 2-3 days
Profile rewrite, Headline optimization, Banner design and 2 more
Monthly LinkedIn
A$1,200 · Monthly
Profile optimization, 12 posts per month, Engagement strategy and 3 more
See it as your client does

Local SEO & Google Business

paid in full on approval
Optimize local search presence including Google Business Profile and local citations.
Profile Setup
A$300 · 2-3 days
Profile creation/optimization, Category selection, Photo guidelines and 2 more
Full Local SEO
A$1,200 · 2-4 weeks
Google Business optimization, 50+ citations, Review management setup and 4 more
See it as your client does

Marketing Funnel Build

50% on approval
Design and build a complete marketing funnel from lead capture to conversion.
Simple Funnel
A$1,000 · 1 week
Landing page, Lead magnet delivery, Email sequence (5 emails) and 2 more
Full Funnel
A$3,000 · 3-4 weeks
Funnel strategy, 2 landing pages, Lead magnet design and 5 more
See it as your client does

Meta Ads (Facebook/Instagram)

paid in full on approval
Facebook and Instagram ad campaign creation, management, and optimization.
Campaign Setup
A$500 · 3-5 days
Audience research, Ad creative (3 variants), Pixel setup and 2 more
Monthly Management
A$1,500 · Monthly
Campaign management, Creative testing, Audience optimization and 3 more
See it as your client does

Monthly SEO Management

paid in full on approval
Ongoing SEO management with content optimization, link building, and monthly reporting.
Essentials
A$1,000 · Monthly
Monthly technical check, 2 blog posts optimized, On-page improvements and 2 more
Growth
A$2,500 · Monthly
Technical optimization, 4 blog posts, Link building (5/mo) and 4 more
Aggressive
A$5,000 · Monthly
Full technical SEO, 8 blog posts, Link building (15/mo) and 4 more
See it as your client does
Launch strategy and marketing plan for a new or existing podcast.
Launch Plan
A$800 · 1 week
Concept development, Show naming & branding, Platform setup and 3 more
Full Launch
A$2,500 · 3-4 weeks
Complete launch strategy, Trailer production, Platform submissions and 4 more
See it as your client does

PR & Media Outreach

paid in full on approval
Media outreach campaign to secure press coverage and build brand authority.
Press Release
A$500 · 1 week
Press release writing, Media list (50 contacts), Distribution and 2 more
PR Campaign
A$2,500 · 1 month
Media strategy, 3 press releases, Targeted media list and 4 more
See it as your client does

SEO Audit & Strategy

paid in full on approval
Comprehensive SEO audit with actionable recommendations and implementation roadmap.
Quick Audit
A$500 · 3-5 days
Technical SEO scan, Top 10 issues identified, Keyword gap analysis and 2 more
Full SEO Audit
A$1,500 · 2 weeks
Technical audit, On-page analysis, Backlink profile and 4 more
Audit + Implementation
A$3,500 · 4-6 weeks
Complete audit, Technical fixes, On-page optimization and 4 more
See it as your client does

Social Media Campaign

50% on approval
End-to-end social media campaign including strategy, content creation, scheduling, and reporting.
Starter
A$800 · 1 month
1 platform, Content calendar, 10 posts and 2 more
Growth
A$2,000 · 1 month
Up to 3 platforms, Content strategy, 20 posts per platform and 3 more
Full Service
A$4,500 · 1 month
All major platforms, Brand voice guide, 30+ posts per platform and 4 more
See it as your client does

TikTok Marketing

50% on approval
TikTok content strategy, creation, and growth management.
Strategy
A$500 · 3-5 days
Account audit, Content pillars, Trend analysis and 3 more
Monthly Management
A$2,000 · Monthly
Content strategy, 15 video concepts, Script writing and 4 more
See it as your client does
Plan, set up, and execute a webinar or virtual event for lead generation.
Single Webinar
A$800 · 1-2 weeks
Platform setup, Registration page, Email invitations and 3 more
Webinar Series
A$2,500 · 4-6 weeks
Series strategy, 3 registration pages, Email sequences and 5 more
See it as your client does

YouTube Channel Strategy

paid in full on approval
YouTube channel optimization, content strategy, and growth plan.
Channel Audit
A$500 · 3-5 days
Channel audit, SEO optimization, Thumbnail strategy and 3 more
Full Strategy
A$2,000 · 2-3 weeks
Channel optimization, Content calendar (3 months), Thumbnail templates and 4 more
See it as your client does

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