Website Redesign Proposal Template
In SendScope under Design, as Website Redesign
A redesign is harder to sell than a new build because the client already has something that works. They are not buying a website; they are buying the belief that the one they have is costing them.
Starting at a single homepage is what makes testing that belief affordable. One page, a style guide and a handoff file is a small enough commitment for a nervous client and a large enough piece of work to show them the gap. The full site tier follows on its own once they have seen it.
Note that this is design and not build. No development, no content migration, nothing about the content system, all of which are separate jobs and separate quotes. Saying so in the scope prevents the single most common misunderstanding in this trade.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Homepage
Homepage redesign
A$1,500
1 week
- Homepage design
- Mobile responsive
- Style guide
- 2 revisions
- Figma handoff
Full Site
Up to 8 pages
A$4,000
3 weeks
- Up to 8 page designs
- Responsive breakpoints
- Component library
- Interactive prototype
- 3 revisions
Enterprise
Complete overhaul
A$8,000
6 weeks
- Unlimited pages
- UX audit
- User testing
- Design system
- Animation specs
- Developer handoff
- Unlimited revisions
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
40% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the package you approve on this page.
- Scope. The deliverables, the number of concepts and the revision rounds are those described above.
- Payment. The deposit shown on this page is paid on approval and the balance before final files are released. The deposit is not refunded once work has started, because it covers time already set aside.
- Concepts and revisions. Concepts are initial directions. Revisions are changes to the direction you choose, and a round is one consolidated set of feedback rather than one edit. Rounds beyond those included are quoted before they are done.
- Files. You receive the final artwork in the formats listed above. Working or source files are not included and can be quoted separately.
- Ownership and use. Copyright passes to you for the deliverables once the balance is paid, for the uses described above. Unused concepts, drafts and source files stay mine.
- Your part. Content, assets and feedback come from you. Time lost waiting moves the delivery date.
- Cancellation. If you cancel, you are charged for the work completed to that point and the deposit is applied to it.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- Whether a build is included, since the name of this service implies it to many
- Who writes the content, which is the thing that delays every redesign ever run
- How many breakpoints you design, rather than leaving responsive undefined
- What a page beyond the count costs, because a client will find one late
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