Packaging Design Proposal Template
In SendScope under Design, as Packaging Design
Packaging is the one design discipline where being wrong costs the client money they can count. A file that fails at the printer is not a revision. It is a run of ten thousand boxes.
That is why the dieline matters more than the artwork does, and why these packages name print-ready files explicitly. The question worth settling before you quote is who supplies it: a client who says their printer will provide one is describing a hope rather than a fact, and the hope is usually wrong.
The product line tier exists because packaging rarely stays single. A client who likes the first label comes back with four more, and having a line price already written is the difference between taking an order and opening a negotiation. Write it before they ask, not after.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Label Only
Single label design
A$600
5 days
- 1 product label
- 2 concepts
- 2 revisions
- Print-ready PDF
Full Package
Complete packaging
A$1,500
2 weeks
- Box or bag design
- Label design
- 3 concepts
- 3D mockup
- 3 revisions
- Print-ready files
Product Line
Multi-product suite
A$3,500
4 weeks
- Up to 5 products
- Unified design system
- 3D mockups each
- Dieline templates
- Print coordination
- Unlimited revisions
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
50% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the package you approve on this page.
- Scope. The deliverables, the number of concepts and the revision rounds are those described above.
- Payment. The deposit shown on this page is paid on approval and the balance before final files are released. The deposit is not refunded once work has started, because it covers time already set aside.
- Concepts and revisions. Concepts are initial directions. Revisions are changes to the direction you choose, and a round is one consolidated set of feedback rather than one edit. Rounds beyond those included are quoted before they are done.
- Files. You receive the final artwork in the formats listed above. Working or source files are not included and can be quoted separately.
- Ownership and use. Copyright passes to you for the deliverables once the balance is paid, for the uses described above. Unused concepts, drafts and source files stay mine.
- Your part. Content, assets and feedback come from you. Time lost waiting moves the delivery date.
- Cancellation. If you cancel, you are charged for the work completed to that point and the deposit is applied to it.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- Who supplies the dieline, which this template assumes arrives from the printer
- Whether you deal with the printer directly, and how far that goes
- Barcodes and compliance text, which nobody wants to own and somebody must
- Photography for the mockups, which clients routinely assume is included
Related
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