WordPress Development Proposal Template
In SendScope under Development, as WordPress Development
The WordPress conversation that matters is not about design, it is about what happens in six months. Plugins update, themes break, and a site standing on fifteen of them becomes somebody's problem.
These packages are built to make that visible early. The basic tier is a premium theme configured properly, which is the right answer for most small businesses and the one many developers are oddly reluctant to sell. The custom tier is a theme of your own, which is a different liability and priced like one.
Security and speed sit in the scope rather than arriving as upsells. They are not features. They are the difference between a site that still works next year and a support request you never priced for. Put them in writing and the client understands what they are paying for.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Basic Site
Theme-based
A$800
3-5 days
- Premium theme setup
- Up to 5 pages
- Contact form
- Basic SEO
- Security setup
Custom Build
Custom design
A$2,500
2 weeks
- Custom theme
- Up to 10 pages
- Blog setup
- SEO optimization
- Speed optimization
- Training session
Advanced
Complex WordPress
A$5,000
4-6 weeks
- Custom theme & plugins
- Membership or e-commerce
- Multi-language
- Advanced integrations
- Performance tuning
- Security hardening
- Documentation
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
50% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the build you approve on this page.
- Scope. The build is the package described above. Anything not listed is a change request, quoted and approved on its own before it is built.
- Payment. The deposit shown on this page is paid on approval and the balance when the work is delivered and accepted.
- Acceptance. The work is delivered for you to review. Please raise anything that does not match the scope within seven days, and it is fixed at no charge.
- Fixes and new features. A defect is behaviour that does not match the scope and is fixed under this price for 30 days after delivery. A new requirement is a change request.
- Hosting, domains and services. Hosting, domains, licences and third party services are yours, held in your name and billed to you, unless the package above says otherwise.
- Your part. Content, access, credentials and decisions come from you. Time lost waiting moves the delivery date.
- Ownership. The code written for you is yours once the balance is paid. Open source and third party components keep their own licences.
- Cancellation. If you cancel, you are charged for the work completed and handed what has been built to that point.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- Whether hosting is yours to arrange, which decides who gets the call at midnight
- Ongoing maintenance, which this excludes and which almost every site needs
- Plugin licences, which recur and are often assumed to be absorbed by you
- Migrating content from an existing site, which is quietly a very large job
Related
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