Brand Story & About Page proposal template
In SendScope under Writing & Content, as Brand Story & About Page
A brand story & about page proposal with 2 packages, A$400 to A$1,200, 50% due when your client approves and the balance on delivery. Below is the template exactly as it arrives: the scope, the packages with their inclusions and timelines, and the starting terms your client accepts. Every figure is a starting point you edit before you send it.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
2 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
About Page
Single page
A$400
3-5 days
- Brand story interview
- About page copy
- Team bios (up to 5)
- Mission statement
- 1 revision
Brand Narrative
Complete story
A$1,200
1-2 weeks
- Brand discovery session
- Origin story
- About page
- Founder bio
- Mission & values
- Brand voice guide
- 2 revisions
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
50% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the work you approve on this page.
- Scope. The pieces, their length and the rounds of revision are those described above.
- Payment. The deposit shown on this page is paid on approval and the balance when the final draft is delivered.
- Revisions. A round is one consolidated set of feedback rather than one change. Rounds beyond those included, and a change of direction after a draft is approved, are quoted before the work is done.
- Your part. Background, access to people to interview and feedback come from you. Time lost waiting moves the delivery date.
- Research and accuracy. Facts, claims and figures you supply are taken as correct. Final sign off for accuracy and for any regulated claim is yours.
- Ownership. Copyright in the delivered words passes to you once the balance is paid. Until then the work stays mine. I keep the right to describe the project in my portfolio unless you ask me in writing not to.
- Cancellation. If you cancel after work has started, you are charged for the work completed to that point and receive it as it stands.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
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