Brand Identity Proposal Template
In SendScope under Design, as Brand Identity Package
A brand identity project is quoted on deliverables and lost on decision makers. Three founders who cannot agree will consume more of your time than any number of extra logo variations ever will.
These packages escalate by system rather than by effort, which is the right axis. A primary logo and palette, then a full set with written guidelines, then a system carrying stationery and a launch plan. What a client buys at the top is not more drawing; it is the document that stops their next contractor guessing.
The deposit here is thirty per cent rather than half, which suits a longer engagement where the balance lands four or five weeks out. If you work with earlier stage clients, move it up. The risk on a brand project is concentrated at the start, in the research nobody ever sees.
What the client reads
The scope
This is the wording the template arrives with. Yours replaces it.
The packages
3 to choose from
The client picks one, and the one they pick is the one they approve and pay on.
Essential
Core brand identity
A$1,500
2 weeks
- Primary logo design
- Color palette
- Typography selection
- Basic guidelines
Standard
Comprehensive brand package
A$3,000
3 weeks
- Primary & secondary logos
- Full color system
- Typography hierarchy
- Brand guidelines PDF
- Business card design
- Social media templates
Premium
Complete brand system
A$5,500
4-5 weeks
- Full logo suite
- Extended color system
- Typography & icon set
- Comprehensive guidelines
- Stationery design
- Social media kit
- Brand launch strategy
The whole thing, live
The page your client opens
Not a screenshot. This is the real client page running on an invented deal. Pick a package and press approve to see what your client would see; nothing is sent or charged.
How it gets paid
Deposit, then balance
30% is due when the client approves, and the balance when you mark the work delivered. Both payments happen on the same link the proposal is on.
Card or bank transfer, and you choose which per deal. If you want a package to bill every month instead of once, you set that on the package itself when you build the deal, and the client can cancel it from their own link.
Prices are a starting point in Australian dollars. Change the figures, the inclusions and the number of packages to suit what you sell.
The starting terms
What approving the page records
These sit above the approve button. The client reads them, and approving records that they accepted them.
These terms cover the package you approve on this page.
- Scope. The deliverables, the number of concepts and the revision rounds are those described above.
- Payment. The deposit shown on this page is paid on approval and the balance before final files are released. The deposit is not refunded once work has started, because it covers time already set aside.
- Concepts and revisions. Concepts are initial directions. Revisions are changes to the direction you choose, and a round is one consolidated set of feedback rather than one edit. Rounds beyond those included are quoted before they are done.
- Files. You receive the final artwork in the formats listed above. Working or source files are not included and can be quoted separately.
- Ownership and use. Copyright passes to you for the deliverables once the balance is paid, for the uses described above. Unused concepts, drafts and source files stay mine.
- Your part. Content, assets and feedback come from you. Time lost waiting moves the delivery date.
- Cancellation. If you cancel, you are charged for the work completed to that point and the deposit is applied to it.
Approving this page records that you accepted this scope, this price and these terms.
Starting terms, not legal advice. Read them, change what does not match how you work, and have a lawyer look at them if the work is large enough to warrant it. Your own default terms in Settings replace these automatically.
Before you send it
What to change first
The parts of this template most likely to be wrong for you.
- Who signs off, and how many people that is, since it governs the real cost
- Whether the guidelines are a fixed document or a living one, which differ by weeks
- How many routes you present, because the number sets the expectation permanently
- Whether naming is in scope, which clients assume and this template does not include
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