Can I offer one-off campaign setups and retainers on the same page?

Yes. Create tiers that range from a single campaign build to an ongoing monthly retainer. Clients self-select based on their needs.

How do I handle clients on different ESPs?

Your tier descriptions can note which platforms you support. Create separate deal pages for clients on different tools if pricing varies by platform.

Can I include reporting in a tier?

Yes. Specify reporting frequency and metrics in the tier description -- open rates, click rates, revenue attribution, and how often you deliver reports.

What if the client wants to add SMS marketing?

Create a higher tier that bundles email and SMS, or a separate deal page for SMS campaigns. Keeps deliverables and pricing clean.

Clients want 'a few emails' until they see the strategy

Show clients the difference between a one-off blast and a full email funnel. Present your services as tiers, get approval, and collect payment before you touch Klaviyo.

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The problem

Sound familiar?

Clients underestimate what email marketing involves

They think you'll 'write some emails.' They don't see the segmentation in Klaviyo, the A/B testing, the automation flows, the list hygiene, and the analytics review. Your price seems high for 'writing.'

Scope expands from campaigns to full funnel management

You were hired for a welcome sequence. Now they want abandoned cart flows, re-engagement campaigns, weekly newsletters, and holiday promos. The retainer hasn't changed.

Proving ROI when clients don't track attribution

Your emails generated $12K in revenue last month. But the client's Shopify attribution is a mess, so they don't see the connection. Monthly reviews become arguments about numbers.

The solution

How SendScope helps

1

Email marketing packages with defined outputs

Offer a Campaign Setup, Monthly Email Management, and Full Funnel Build as tiers. Each lists the number of emails, automation flows, segments, A/B tests, and reporting included.

2

Scope boundaries prevent creep

The approved tier documents deliverables. When the client asks for 'one more flow,' you reference the agreement and offer an add-on deal with clear pricing.

3

Professional invoicing built in

Auto-generated invoices on approval. No more toggling between Klaviyo and your invoicing tool. Clients get clean documentation for their records.

4

Payment before the first send

Clients pay through Stripe on approval. You log into their ESP knowing the project is funded.

How it works

Three steps to getting paid

1

Create your deal page

Set up your email marketing tiers. Define email count, automation flows, segmentation work, A/B tests, and the reporting cadence for each level.

2

Share with your client

Send one link after the discovery call. Your client reviews structured packages and understands what 'email marketing' means at each investment level.

3

Get paid and start building

Your client picks a tier, pays, and you get started. Log into their Klaviyo, Mailchimp, or ConvertKit with scope and payment settled.

FAQ

Frequently asked questions

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